Weiqing Zhuang, School of Management, Fujian University of Technology, Fuzhou, Fujian, China; College of Science, University of Central Florida, Orlando, Florida, USA

Morgan. C. Wang, College of Science, University of Central Florida, Orlando, Florida, USA

Yunping Xie, School of Transportation, Fujian University of Technology, Fuzhou, Fujian, China

Abstract
The rapid development of e-commerce is benefited not only the evolution of information technology in the past two decades, but also the boom of big data resources produced by a hugely heterogeneous user base. That’s what makes China and United States the top two largest e-commerce markets in the world and why China is more than U.S. in e-commerce share of total retail sales nowadays. This paper seeks to examine the cause decided by institutional differences and commercial value that are two of reasons of China society is more likely to accept than U.S. in perception of BDA in e-commerce. In brief, it better for U.S. e-commerce corporations that cooperate with big data companies closely is suggested in this paper.

Keywords
Big Data Analytics, e-commerce, perception, U.S., China

Cite this paper
Weiqing Zhuang, Morgan. C. Wang, Yunping Xie, Differences in Perception of Big Data Analytics in E-commerce between the U.S. and China , SCIREA Journal of Computer. Volume 4, Issue 2, April 2019 | PP. 32-46.

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